Most B2B AI startups are positioning themselves all wrong—and it's killing their growth. In this eye-opening AI Insiders episode, Jordan Elkind, Managing Director at Blue Seedling, reveals why 95% of AI companies struggle with positioning and shares his proven "pain chain" framework to fix it.
What You'll Learn:
Why making AI the "what" instead of the "how" destroys your positioning
The 3 fatal mistakes that cause B2B AI startups to fail at messaging
How to use the "pain chain" framework to communicate value to different stakeholders
Why enterprise buyers have 40% lower trust when AI is emphasized in messaging
The difference between AI washing and authentic value-driven positioning
How to anchor AI innovations in familiar concepts buyers already understand
Why buyers want relief from daily challenges, not transformation
Key Takeaways: Jordan demonstrates how companies like Apple succeed by making AI the supporting player, not the star. He shares real examples of effective vs. ineffective AI marketing and explains why your biggest competitor isn't another startup—it's the status quo.
About Jordan Elkind: Managing Director at Blue Seedling, specializing in B2B marketing for high-growth startups in AI, cyber, and DevOps. Jordan helps companies break through the "sea of sameness" in AI marketing with clear, buyer-focused positioning.
Connect with Jordan: Email: [Jordan's email from the session] Blue Seedling: https://www.blueseedling.com
Resources Mentioned:
The Pain Chain Framework
Irrational Labs study on AI messaging trust
Examples: Viaduct AI, Scrubbing Bubbles storytelling
Perfect for AI founders, marketers, and anyone struggling to position their AI product in a crowded market.
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