In this special partner edition of AI Insiders, AI Marketers Guild founder David Berkowitz sits down with Bombora Co-Founder Mike Burton to explore the fast-changing B2B data landscape.
Mike shares how Bombora built its powerful B2B Data Co-op, why its intent data is becoming indispensable across martech and adtech platforms, and what marketers need to know about AI-driven data synthesis, privacy, and ecosystem dynamics. The conversation dives into:
How Bombora tracks 9.3B+ monthly B2B interactions
Why data quality, not just quantity, defines success
The shift from “big bets” to flexible, modular data strategies
How publishers and tech providers are adapting to new use cases
The future of outcome-based data models and predictive intelligence
Whether you’re in marketing, sales, publishing, or data strategy, this conversation will sharpen your understanding of how to navigate and thrive in today’s B2B ecosystem.
Watch the full session here: https://youtu.be/I--tZ600rRA?feature=shared