The game has changed. With the rise of AI Overviews and ChatGPT, organic website traffic is on the decline. In this AI Insiders session, David Berkowitz, founder of AI Marketers Guild, is joined by Elad Hefetz, CEO of Airfleet, to dissect the new reality of digital marketing.
Elad introduces his GenAI Optimization (GEO) Framework, a five-part strategy to adapt to a world where AI-powered answers are replacing clicks. Learn why traditional SEO is no longer enough and how to optimize your content, not just for search engines, but for the AI models that are increasingly becoming the gatekeepers of information.
In this session, you will learn:
GenAI Optimization (GEO): A comprehensive framework covering strategy, monitoring, third-party sites, technical optimization, and content.
Optimizing for No-Click Searches: How to get your brand and products recommended by ChatGPT, even when it doesn't provide links.
Content for a Dual Audience: Strategies for creating content that appeals to both human readers and AI crawlers, including the use of "specific repetition," TLDR summaries, and structured data.
Technical Must-Dos: The importance of robots.txt and the new LLMs.txt standard for ensuring AI agents can access and understand your content.
The Future of Search: How to monitor brand uplift and position your business for success in an AI-first world.
This session is a must-watch for marketers, founders, and content creators who need to understand how to stay visible and drive results in the evolving landscape of AI-driven search and discovery.