As AI reshapes how consumers find and engage with content, websites are facing their most radical transformation yet. In this AI Insiders session hosted by David Berkowitz of the AI Marketers Guild, Alexander Liss (VP, Data Science & AI at Huge) and Todd Sawicki (CEO & Co-Founder of Gumshoe AI) break down what the shift to generative engine optimization (GEO) means for marketers.
Learn how generative AI is changing the search funnel, why traditional SEO isn’t enough, and what makes websites more crawlable and visible to LLMs. Todd walks through the Gumshoe platform, showing how real-time data reveals which content LLMs actually cite, and why marketers must optimize not just for clicks, but for AI comprehension. Alexander shares actionable insights from the agency trenches, including how websites must now serve as data sources for AI models, and why evergreen content is giving way to high-velocity, personalized, multimodal engagement.
Watch now to future-proof your content strategy and learn how to build AI-ready web experiences.