What happens to the time AI saves us—and are we using it wisely? In this AI Insiders session from the AI Marketers Guild, Idil Cakim, Founder at Iris Flex, shares findings from her AI Gap Study on how professionals are reallocating their time thanks to AI. We explore how AI impacts work-life balance, productivity, gender disparities in tech adoption, and even what a future with AI professors might look like.
Hosted by David Berkowitz, this conversation dives into:
Why the average AI user saves 2.2 hours a week
What those hours are actually being used for
Surprising insights from Google search data on work vs. life priorities
The paradox of AI-driven productivity leading to more work
How synthetic audiences and personas are reshaping research and interaction
Watch the full session to get key insights and learn what leaders across marketing, research, and tech are doing to navigate the AI time trade.