In this AI Insiders session from the AI Marketers Guild, Bill Lederer, Chairman and CEO of MADTECH.AI, introduces Marketing Decision Intelligence (MDI) — a new category designed to unify data, leverage AI for insights, and automate decision-making in ways current analytics tools can’t match.
We explore:
Why MDI goes beyond BI and CDPs
Real-world results, including $300K in savings in the first month for a client
The role of a "Customer Bill of Rights" for marketing data privacy
How to integrate MDI into your marketing operations
Balancing human factors with technology adoption
With active participation from AIMG community members, this conversation dives deep into the practical and strategic implications of AI in marketing decision-making.
Watch the full session to see how MDI could transform your marketing strategy.