In this AI Insiders session, Colin Jeavons—Founder and Chairman of Nomix Group—shares a powerful look at how AI is reshaping the entire shopping experience. From influencer marketing and user-generated content to the rise of answer engines over traditional search, Colin explores the massive shifts marketers must navigate in the next 24 months.In this powerful AIMG APAC session, Amanda Jeffs, Founder & CEO of SHE IS AI, delivers a fresh perspective on what it takes to lead marketing teams in the AI era.
Amanda shares her signature framework to help marketers move from AI overwhelm to confident adoption—without sacrificing the creativity and humanity that make brands matter. Drawing from her work building one of the world’s largest women-led AI ecosystems, she explores how to reimagine your marketing culture, team structure, and strategy with purpose, clarity, and ethical intent.
You’ll learn:
How to diagnose your marketing team’s AI maturity
The most common traps marketers fall into—and how to avoid them
What roles like AI marketing strategist and workflow architect mean for your org
How to bring clarity to AI tool selection, training, and integration
Why human-first, values-led AI is the future of brand trust
Amanda’s guidance is both visionary and grounded in real-world experience across corporate, startup, and creative ecosystems in APAC and beyond. A must-watch for any leader navigating the new world of work and marketing.