Welcome to AI Insiders, the exclusive weekly series from the AI Marketers Guild for professionals at the forefront of AI in marketing.
In this session, we explore how top marketers are using AI to transform brand strategy, consumer engagement, and creative production:
Alicia Yaffe, SVP of Creative Marketing at Warner Music Group Global Catalog and co-founder of the Living Album Experience, shares Warner’s approach to voice cloning, functional music, and artist consent while honoring legendary artists.
Kate Martin, Social Content & Engagement Strategist at Razorfish and former digital lead for Grey Goose at Bacardi, breaks down how AI enabled Grey Goose’s Tailored Toast chatbot, enhanced SEO for AI-generated search, and powered Web3 activations.
Caroline Giegerich, VP of AI at IAB, introduces the newly released AI in Advertising Use Case Map—a comprehensive guide to over 200 real-world AI applications across the marketing lifecycle, built to help marketers prioritize, benchmark, and innovate responsibly.
You’ll also gain insights on:
Securing executive buy-in for AI initiatives
Addressing ethical and legal risks in AI-generated content
Balancing short-term innovation with long-term brand value
Connecting with next-gen audiences through AI-driven experiences
Watch now to learn how seasoned marketers are putting AI into action.
https://youtu.be/VA2fildFpwQ