AI search is rapidly changing how consumers discover brands, products, and information. As more people turn to ChatGPT, Perplexity, Gemini, and other AI-powered platforms for answers, marketers face a critical question: Is their brand showing up?
In this AI Insiders conversation from AI Marketers Guild, David Berkowitz sits down with Polly Lieberman, Head of Sales, East at Gist, to discuss the emerging landscape of AI search visibility and how brands can measure and improve their presence across LLMs and answer engines.
Polly shares insights into changing search behavior, the rise of zero-click experiences, and the growing importance of understanding how AI systems cite, rank, and recommend brands.
Topics covered include:
• How AI search is changing consumer discovery journeys
• Why brand visibility in LLMs is becoming a marketing priority
• Understanding share of citation, share of voice, and sentiment metrics
• Identifying unexpected competitors in AI-generated responses
• How Gist Geo helps brands benchmark and track AI visibility
• New opportunities for publishers through Gist Answers
• Emerging conversational advertising formats through Gist Ads
• The convergence of SEO, SEM, and AI optimization strategies
• What marketers should be testing today to prepare for the future of search
This session is designed for marketers, founders, agency leaders, and AI practitioners looking to understand how discovery is evolving and what it takes to remain visible in an AI-first world.
Featuring:
David Berkowitz, Founder, AI Marketers Guild
Polly Lieberman, Head of Sales, East, Gist