AI search is changing faster than most marketing teams can keep up. In this AI Insiders session, Aditya Jain of Passionfruit (getpassionfruit.com) breaks down what it really takes to succeed with Generative AI Optimization (GEO) across platforms like ChatGPT, Gemini, Claude, and Perplexity.
Aditya challenges outdated SEO-style playbooks and explains why AI platforms behave differently based on their data sources, economic models, and user intent. He introduces a practical four-step GEO framework focused on measuring performance, attributing impact, producing the right content, and detecting decay before visibility drops.
You’ll learn how to:
Track AI citations and connect them to revenue signals
Identify which platforms matter most for your business
Build content that aligns with what LLMs actually cite
Balance AI-generated and human-created content effectively
Adapt quickly as models update and rankings shift
The session also includes real examples from client work, showing how AI visibility can rise or fall dramatically within weeks, and what teams can do about it.
If you’re responsible for growth, content, or digital strategy, this conversation will help you rethink how to compete in AI-driven discovery.