What happens when marketers stop thinking of AI as a chatbot and start treating it like a buildable operating system?
In this AI Insiders session from AI Marketers Guild, Bethany Crystal, Founder & CEO of Build First, walks through how she uses AI coding tools like Claude Code to build custom marketing workflows, dashboards, and agentic systems that run large parts of her business.
Bethany shares her process for turning webinar transcripts, customer calls, positioning docs, and internal knowledge into reusable AI-powered systems that generate content, automate workflows, and create personalized outputs for different buyer personas.
Topics covered include:
How to build a marketing operating system from scratch
Structuring context, logic, and interface layers for AI workflows
Using Claude Code and no-code AI tools to create custom dashboards
Building reusable content repurposing systems
Why marketers should think more like engineers
Managing AI workflows with APIs, MCPs, and local environments
The “POP-IT” framework for prompting and interface design
Real examples of AI-generated LinkedIn posts, newsletters, and workflow automation
Lessons from building agentic systems for a one-person business
Bethany also shared screenshots of the final build after the session, including a front-end dashboard that lets users paste in a call transcript and instantly generate LinkedIn posts and newsletter content tailored to their business and buyer personas.
Additional resources from Bethany:
Follow-along guide and slides: https://buildfirst.app/follow-along/marketing-os
Bonus custom song inspired by the build: https://suno.com/song/e46fa4ba-c98f-4381-a4f0-7f455ba6886d
Featuring:
Bethany Crystal, Founder & CEO of Build First
David Berkowitz, Founder of AI Marketers Guild
Learn more about AI Marketers Guild:
Learn more about Build First: