In this AI Insiders session, Jeff Sundheim, AI Strategist at Google, joins AI Marketers Guild founder David Berkowitz to explore how AI is transforming digital marketing into a more level playing field. Jeff shares insights from his work at Google, including the explosive growth of AI token usage, the evolution of AI-powered search, and how tools like Google Lens, Gemini, and Notebook LM are changing how marketers operate.
Highlights include:
Google Flow animation and its role in creator empowerment
Real-world case studies: Cadbury, Nike, SAS, NERTEC, and Pods
A/B testing AI-generated vs. real video ads
The challenges and opportunities in AI video generation
The strategic shift from “What is our AI strategy?” to “How does AI enable our strategy?”
Watch now to see how senior marketers can use AI to stay competitive in a rapidly evolving landscape.