In the latest AI Insiders session, Misha Leybovich, CEO of AdSmith.AI, made a direct case that AI is not just augmenting advertising agencies — it is replacing their core function. Misha walked through how AdSmith.AI automates 200 creative and business decision variables across advertising campaigns, flooding platforms like Google and Meta with thousands of experiments that would be impossible to run manually.
The results he cited are hard to ignore: campaigns that consistently outperform human-generated ads by 30 to 50% in cost per conversion. The system connects directly to ad platforms, uses statistical analysis to identify what works across experiments, and is designed to eventually take a prospect from initial intake to a published campaign in under five minutes.
Misha also addressed how the service layer is evolving, moving from human account managers toward conversational agents and structured data schemas. He discussed pricing (currently 10% of media spend, with a minimum around $3,500 per month), the challenge of handling complex or inconsistent client inputs, and why he believes performance advertising will increasingly operate without meaningful human involvement in execution.
The discussion touched on brand safety constraints, ICP identification, and how platforms like Horizon Media are responding by building infrastructure above the ad tech stack.