How can marketing agencies keep up with the relentless demand for high-performing, multi-platform creative? The algorithms require a constant diet of diverse ads, but traditional production can't scale effectively.
In this AI Marketers Guild session, Max Cammarota, Director of Performance Media at BCM, unveils Ventas AI, the agency's AI-powered creative workflow. Max shares how BCM developed a process to make performance-driven creative faster, smarter, and more scalable, leading to incredible results like a 66% drop in Cost Per Lead and ROAS hikes over 150%.
Watch the full session to learn about:
The 5-Module Workflow: From AI-driven consumer research and persona building to generative AI creation, predictive pre-launch optimization, and in-market analysis.
The Proprietary Tech Stack: How BCM "rents" and bundles best-in-class Generative AI, Predictive AI, and Computer Vision tools to power its workflow without building models from scratch.
Real-World Examples: See how Ventas AI scores creative before launch and uses computer vision to derive insights—like discovering that ads featuring groups of people had a +9.2% predicted impact on conversions for a travel client.
The Human Element: A lively Q&A session covering brand safety in regulated industries, maintaining brand voice, and the critical debate around performance marketing vs. brand erosion.
This discussion is a must-watch for any marketer or agency leader grappling with scaling creative production and performance.
Learn more about AI Marketers Guild at https://www.aimarketersguild.com/
Learn more about BCM at https://www.beebyclarkmeyler.com/