What happens to marketers when AI eats everything that can be automated? Tom Ollerton, founder of Automated Creative, argues that when the dust settles, creativity is the only real advantage left.
In this AI Insiders session from the AI Marketers Guild, Tom shares lessons from building Automated Creative, a platform that helps performance marketers scale and optimize social, display, and retail media creative using live data and human insight.
This edition of AI Insiders is sponsored by Innovid.
You’ll hear Tom dig into:
• Why Mark Zuckerberg is “right but dangerous” if we treat marketing as an engineering problem
• How Amazon’s early recommendation engine was actually a wildly creative use of data, not just math
• Why “if data doesn’t inspire action, it’s a distraction”
• The McNamara fallacy, Goodhart’s Law, and the cobra effect, and what they mean for marketing KPIs
• The difference between evidential vs investigative data (and what a serial killer case can teach us about insight)
• How a dating app’s performance turned around once they listened to customers instead of dashboards
• Why AI flattens everything to the average, and how brands can protect the “weird edges” where great ideas live
• Practical ways to combine quantitative data, qualitative insight, and generative AI in your creative process
If you’re a CMO, performance marketer, or founder wondering how to use AI without losing your brand’s edge, this conversation is for you.
Watch the full session to learn how to make data and AI fuel your creativity instead of putting it in a cage.