Welcome to the latest updates from the AIMG community.
Official updates:
AI came up at least a few times (ahem) at Marketecture Live III last week. Tom Riordan, the wordPower founder who leads U of Digital’s AI curriculum, will help us break it town. https://lu.ma/aimg
The AI Insiders replay with Emarketer’s Nate Elliott is now live.
In this session, new research on AI adoption reveals how people are actually using AI today—from Gen Z leading adoption to why AI isn’t replacing traditional search anytime soon. It also explores what marketers should really be measuring and why AI optimization requires a different approach from SEO. https://youtu.be/YwCojm2gzSQ
Meanwhile, be sure to keep tabs on our updates here:
Upcoming events:
AI Marketers Guild to discuss new developments and trends with AI
3/18: Tom Riordan, Founder & CEO at wordPower
Topic: AI Insights from Marketecture Live III
3/25: Robin Gelfenbien, Ambassador of Fun
Topic: AI Companions: An IRL Love Story?
4/1: Scott Brinker, Martech Analyst & Advisor
4/8: Misha Leybovich, Founder at Adsmith.ai
Topic: Robots, Take The Advertising Wheel
4/15: David Kohl, Founder & Principal at Morgan Digital Ventures
4/22: Aditya Raj Jain, CEO & Co-Founder at Passionfroot
Topic: The AI Search Optimization Playbook
4/29: Tracy Adams, Sr. Director of Research & Insights at Advertising Research Foundation (ARF),
Idil Cakim, Founder & CEO, at Iris Flex,
Keith Smith, Managing Director at Marketing Science Institute (MSI)
5/6: Janet Elias,
#events
Stefanie: Is anyone else heading to the Advertising Economic Forum in NYC on March 18th and 19th? I’m looking forward to the sessions on the "trillion-dollar future" of the industry. If you haven’t grabbed your ticket yet, feel free to use my code Beach25 to save 25%.
Silvi: Hi! If you want to learn how to speed up content creation with AI and build a “company brain” in Claude, I’m hosting a free session in a few weeks, where I’ll share a step-by-step process and templates!
Jane: AI Insiders replay is now available. In the latest session, we were joined by Nate Elliott, Principal Analyst at EMARKETER, who shared new research on the building blocks of AI adoption and what marketers should actually be measuring.
Judy: AI here. AI there. AI everywhere. Yet, it is important for those of us who are in the AI space, to take a little time to pull back the lens to understand the impact of AI on a broader, societal level. This is the reason for an event we are doing about AI entitled: AI Displacement is Our Generation’s Great Depression on MARCH 18 AT 6PM EST.
#help-a-member
Nancy: I would love your thoughts on this: Many users are switching to Claude following a string of controversies surrounding ChatGPT and its parent company, OpenAI. After Anthropic/Claude, refused to allow the Department of Defense to use its AI models for mass domestic surveillance or fully autonomous weapons.
Mat: So I'm working on my Substack (who isn't?) - grateful if you would subscribe to the 'newsletter' (free!) - trying to make it entertaining and meaningful. This week is especially hilarious...
#job-board
Edyta: Hi All. I’m currently bootstrapping a side venture in the AI/governance/compliance space that I’m super excited about. While I’m building that, I’m also immediately open to connections to marketing projects, so I can keep the bills going while I bootstrap...
Maryna: We're hiring a B2B Growth Marketer (Remote) at Growth Channel
Looking for a hands-on marketer with AdTech/MarTech/B2B SaaS experience to drive demand generation, run growth experiments, and build scalable outreach campaigns.
#random
Virginie: My daughter Alix is a stranger to most of you. She's rehabilitated wildlife on three continents, worked at the Smithsonian Zoo, and just earned a place at Georgetown's top-ranked environmental policy program. She's raising part of her tuition because she believes people care about the future of this planet. Maybe you're one of them...
#selfpromo
Caryne: Hey all, just posted on why most cold outreach (and ROI decks) don't move the needle: The buyer doesn't feel understood. Volume and logic are just paperwork if you fail to drill into their specific reality precisely enough for them to think, "You actually get it."..
Jason: For anyone who works with Shopify and has trouble getting dev buy-in, especially for the easy SEO wins like internal linking, we built a totally free Shopify app to add internal links to Collection URLs in under 10 minutes.
Dan: Sharing something that might be useful for the comms/messaging side of your work — a free prompt playbook I built specifically for communications professionals...
#try-this-tech
Randall: Some pretty incredible spec work here. Includes the full workflow...
Caryne: Hi anyone here an Obsidian user? Curious how well it works when connecting Claude to it to edit local files in a vault. I'm thinking of doing bath edits on a series of Obsidian notes that are essentially my local md files.
