Welcome to the latest updates from the AIMG community.
Official updates:
We have a double-header this week with Automated Creative and then Playwire. Check out the listings below and visit https://lu.ma/aimg for all upcoming events.
Thanks to IAB for co-hosting last week’s AI Insiders. We had three top leaders share how to scale AI-powered personalization while preserving brand quality and creative integrity. Caroline Giegerich (VP, AI & Marketing Innovation, IAB) introduced the IAB AI Personalization Playbook alongside Brian Hull (Head, Global Creative Labs, The Weather Company) and Graham Wilkinson (EVP, Chief Innovation Officer & Global Head of AI, Acxiom). Watch the session here. This month’s Insiders are brought to you by Innovid.
Reminder: we’ve got a new AI matchmaker! Talk to Boardy on WhatsApp and meet some AIMG members! Try it out here and tell Boardy who you’re looking to meet: https://whatsapp.boardy.ai/ai-marketers-guild
Meanwhile, be sure to keep tabs on our updates here:
AI Tech Directory: get curated recommendations
YouTube: watch all our Insiders interviews:
Lu.ma: join our events
Upcoming events:
Weekly on Wednesdays at 12pm EDT: AI Insiders -- join this event series from AI Marketers Guild to discuss new developments and trends with AI
12/10: Tom Ollerton, Founder at Automated Creative
Topic: Creativity Is the Only Thing Left: What Happens After AI Eats Marketing?
12/11: Anthony Berrena President at Playwire and Luke Schoenberger Executive Vice President of Product and Engineering at Playwire
Topic: The AI vs. Human Decision Dilemma: When Machines Should Drive and When You Should Take the Wheel
1/7: Peter Rakozy, Co-Founder at ExitLoop
Topic: Using Vibe Coding & Custom GPTs to Grow Your Business
1/14: Barry Frey, President and CEO at DPAA
#events
Jane: Amanda Jeffs just dropped a masterclass on how to lead marketing teams through the AI era. In this AIMG APAC session, she shares how to move from confusion to clarity, adopt AI with purpose, and create cultures that thrive through change...
Jane: Our AI Thanksgiving Vibe Coding Challenge replay is now live. Thanks Innovid for presenting AI insiders this month!
Jane: Our latest AI Insiders session is now available to watch: The Playbook for AI Personalization at Scale. Caroline Giegerich (IAB), Brian Hull (The Weather Company), and Graham Wilkinson (Acxiom) shared deep insights into scaling personalized marketing with AI..
Danielle: Calling all bold, brilliant, curious women. If your story isn’t doing justice to your talent, we’re gonna fix that. On Dec 16, Executive Leadership Coach, Melissa Bloom and I are hosting Own Your Narrative — a free AMA for women who want to stand out, speak up, and step forward.
#general
Ev: My take on b2b LinkedIn advocacy, feedback is welcome: DMEXCO Column: Employee Advocacy: Visibility Booster With High ROI
Sarah: I’m working with Bant Breen, friend/colleague, in helping him pull together a robust look at the impact of AI on the marketing/communication industry. The ask is simple - your participation in the survey. Senior perspectives, particularly those that are as informed as this group, are difficult to get for this type of topic, and David has graciously given me permission to ask for your opinions.
Andrew: Hello everyone! I’m Andrew Tsintsiruk, Founder & CEO of Rohic Inc. We’re building an AI-native multi-agent orchestration platform for go-to-market teams. Our beta is live, and we’re currently running pilots with early customers.
Kush: Hi all! I'm Kush. I am the Head of Product of Passionfruit - a generative engine optimization software that helps brand drive revenue from ChatGPT and other LLMs
David: Market research on steroids - companies using AI to create mock audiences to give feedback on pretty much anything quickly and cheaply.
#job-board
Marc: This might be helpful to the job seekers.
Julie: Lily AI hiring for: Product Marketing (manager or director level); Demand Gen marketer (manager or director); engineering and sales roles too. DM me for more info!
#news
David: MIT Iceberg study on job replacement by AI https://iceberg.mit.edu/
#offers
Jyoti: Hi Friends. This holiday season I have a GIFT for you.... Are you stressed, overworked, overcommitted? Joins us for: Mind Momentum Mastery (3M) - 1 Month of Experience As A Gift 20-Minute Live Sessions | Twice Weekly | Recharge. Reset. Rewire.
#random
Randall: Interesting writeup on using AI in the creative field: First Hire | Sound for Movement | Sound for Movement
#try-this-tech
Randall: Nice writeup on using Nano Banana Pro for UX / UI design work.
David: I have no idea if this is helpful or hype, but it might be interesting: Searchable - Full Stack Visibility & Analytics for AI SEO.
