In this AI Insiders session from the AI Marketers Guild, Drew Moffitt, Marketing Leader at Fonzi AI and Operating Partner at Charge Ventures, shared a deep dive into how AI and large language models (LLMs) are reshaping search, content creation, and digital visibility.
Drew explored:
1. Generative Engine Optimization (GEO):
Why showing up in AI-powered chat results is the new frontier of SEO, and how to optimize for it.
2. How LLMs Process Content:
How tools like GPT learn from content, why structured data matters, and how search ranking differs from citation in LLM outputs.
3. SEO Strategies in the Age of AI:
How Fonzi AI scales content using tools like Surfer SEO, SEMrush, and Geostar, while balancing Google's E-E-A-T principles and AI-friendly formatting.
4. Prompt Engineering for Marketers:
Why the right prompts matter when generating or optimizing content with AI, and how prompt quality directly impacts output.
5. Influencer Marketing Insights:
Case studies from companies like Kumospace, where 40% of revenue came from short-form influencer content on TikTok and Instagram, especially relevant for B2B products.
6. Content Operations at Scale:
How Fonzi AI manages large volumes of content across Reddit, Medium, and blogs, using personas and repurposing to maintain consistency and reach.
7. Video Optimization:
Why transcriptions, alt text, and accessibility metadata are increasingly vital for visibility—and what AI tools can (and can’t) handle today.
Other Topics Covered:
Content hallucination challenges in LLMs
Balancing human editing with AI-generated drafts
The role of backlinks in ChatGPT’s citation-based understanding
Cautionary guidance on AI tooling investments over the next 6–18 months
This session is ideal for marketing leaders, SEO strategists, content creators, and anyone exploring how AI changes the playbook for discoverability and scale.
To attend future sessions live, visit: https://www.aimarketersguild.com