In this AIMG APAC masterclass, Catherine Toms (AI Growth Academy) explores how AI is reshaping the future of search. From the rise of Google AI Overviews to the growing influence of tools like ChatGPT and Perplexity, she breaks down how search behaviour is changing - and what that means for marketers. Catherine explains why traditional SEO metrics are no longer enough, how zero-click search is impacting traffic, and what brands need to do to stay visible in an AI-first landscape. A practical, no-hype session for marketers navigating the shift from SEO to AI-driven discovery.
