In this session of AI Insiders by AI Marketers Guild, David Berkowitz sits down with Peter Shankman, founder of Source of Sources and long‑time PR expert, to unpack how AI is changing PR and how marketers can leverage it without sabotaging their credibility with journalists.
Peter shares lessons from his decades in PR, the evolution of his media network Source of Sources, how to use AI effectively (without outsourcing your pitch writing), and practical tips on building meaningful media relationships. He also previews the upcoming Source of Sources conference in New York City on February 11.
Watch the full conversation to deepen your understanding of PR strategy in the age of AI, and get actionable advice you can use now.
Speaker Highlights:
• David Berkowitz, AI Marketers Guild
• Peter Shankman, Founder Source of Sources, PR veteran
Key topics in this session:
• How journalists can tell AI‑written pitches from human ones
• Best practices for pitching reporters in 2026
• How Source of Sources works and why it matters
• The role of AI in researching media lists and strengthening your writing
• Tips for timing and responding to journalist queries
• Preview of the Small Giants 2026 conference on Feb 11
Watch now and learn how to improve your PR and comms with AI.