Most agencies talk about AI. Far fewer can prove it’s creating measurable business impact.
In this session, AI Marketers Guild and AI Digital unpack the latest benchmark research on AI adoption across agencies and brand-side teams, based on a survey of more than 100 industry leaders.
David Mainiero, Chief AI Officer at AI Digital, shares the data behind one of the biggest challenges facing agencies today: the gap between AI ambition and operational reality. The findings reveal that 66% of agencies still have no measurable AI outcomes, many struggle to articulate a differentiated AI story, and most remain stuck in experimentation rather than execution.
The conversation explores:
• What separates AI leaders from laggards
• Why skills and prioritization matter more than budget
• The growing “say-do chasm” in agency AI adoption
• The risks of Shadow AI and fragmented implementation
• How agencies can move from planning to production
The session also includes live demonstrations from Boris Kulakhmetov, Head of AI Digital Labs Incubator, showcasing production-ready tools built around real client needs, including:
• AI search and brand visibility optimization
• Competitor campaign analysis
• Synthetic focus groups for campaign testing and optimization
• AI-powered diagnostics and insight generation
The demos came directly from AI Digital Labs, where new AI solutions are rapidly developed around real agency and client challenges.
Learn more about AI Digital Labs: https://www.aidigital.com/ai-digital-labs
If you’re leading an agency, marketing team, consultancy, or AI transformation initiative, this discussion offers practical lessons, benchmark data, and examples of what successful implementation actually looks like.
Featuring:
David Mainiero, Chief AI Officer, AI Digital
Boris Kulakhmetov, Head of AI Digital Labs Incubator
Presented by AI Marketers Guild and AI Digital.