AIMG Asia-Pacific
The APAC region spreads across multiple nations - from India, South-East Asia’s economic nerve centre – Singapore, to the expansive unique economies of Australia and New Zealand. Marketers in the region have built their own playbooks to cater to their unique consumer problems and needs. Be it SuperApps, social selling, quick commerce or hyper-localisation - innovation has been a cornerstone in the marketing landscape here.
With AI, marketers in the region see themselves presented with yet another opportunity to reach out to under-served communities. But AI unlike others, stands at the cusp of bringing in sweeping changes across organisations - affecting business operations, sales, marketing and customer excellence. More often than not, marketers are seen as gatekeepers who test, build and scale. And an AIMG, we aim to help marketers understand the applications of AI and deep-dive into strategic decision making and bringing in best practices of what works and doesn’t.